Verity Studios' indoor drone shows bring the spectacular to live events and exciting new experiences to audiences – combining cutting edge technology with creative imagination. To live up to the vision we had to make sure the user experience was as immersive, rich and as dynamic as possible. Very early in the design process we knew we had to show the drones in action to help people fully appreciate the technology and spectacle – which meant we had to incorporate a lot of video. For our overall design language, we took visual inspiration from the drone displays and the atmosphere of the events employing particle systems emulating the drone choreographies. To meet the commercial needs of a fast growing business we adopted to use a headless CMS which would be agile enough to meet the rapid growth of the business.