Role: Art Direction
Credits: Jesper Landberg
Julianne Hough approached us to create an immersive digital experience that would not only communicate her new fitness programme but also evoke the sense of well-being that KINRGY gives it’s clients. Entering a highly saturated market the brand offering had to standout, being premium while communicating the innovative approaches from the latest science of dance, with aspects of yoga, Tai Chi and plyometrics. Inspired by the dance moves and the natural elements we wanted the website to feel organic with a constant sense of movement.