Chileno

Bay

Chileno Bay Golf and Ocean Club is part of the Discovery Land Company group of communities. As part of the ongoing digital roll-out we were tasked to create an aspirational, visually dramatic website that expressed the unique aspects of the property. As this would be the first site in an extensive roll-out strategy the design and the technology had to be felxible enough for an aglie and rapid deployment. To achieve this the site would be based upon designed modules that could be easily updated using the sites own design language while retaining the structure and maintaining a visual connection to the corporate brand. This meant while the sites were based upon a modular format it still left room for the design and overall experience to be crafted per site which was a key project objective. This model would then be continually improved upon through the roll-out.

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